Building a brand new product line from the ground up, designing each aspect of its presentation to culminate in a sustainable launch.

selling no matter the season

heated camping chairs

SAME COMPANY,
MULTIPLE PRODUCT LINES

SEASONAL
REBRAND

retained sunburst and typography, picked new element to center brand around, changed droplet to flame and picked new orange to complement warm colors

RETAIL
ROLLOUT

box design for retail shelves, manual, line drawing instructions

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